Pravin Shekar is a marketing maven. He is an author of several books and helps companies with their marketing strategies. I am fascinated by technology and its applications.
We started with a few experiments into #martech (technology in marketing). We looked at a space filled with nearly 8000 companies. See Scott’s Marketing Technology Landscape Supergraphic.
One of my current interest is DIY marketing tools. We are experimenting with a few.
In the #MarTechConversations, I discuss with Pravin how to use free tools like Search, Twitter. We also discuss how to cobble together your own tools.
- When you build something, you understand almost everything better. For example, when we built a prototype of Tweet Assistant, we learned a lot more about Twitter than we did before.
- You have a lot of flexibility in customizing the tool to your niche needs. And believe me, you will have niche needs.
I hope you enjoy these conversations. Please do send us questions and comments.